#1ToolPerWeek: BuiltWith – Unveiling the Secrets of Websites

Welcome back to the latest installment of our blog series – #1ToolPerWeek. This week, we're diving into the murky depths of BuiltWith - the Swiss Army knife of website profiling, lead generation, competitive analysis, and general internet snooping. If knowledge is power, then consider BuiltWith your digital Excalibur.

So, what exactly is BuiltWith? Well, think of it as your own personal Sherlock Holmes for the internet. It's a platform that lets you peek behind the curtains of websites, revealing the technologies they use, their eCommerce prowess, and even their keyword secrets. It's like having x-ray vision for the digital realm, minus the awkward spandex costume.

Now, let's cut through the digital fog and take a gander at some of the advantages this tool brings to the table:

  • Web Technology Usage Lists: Ever wanted to know who's rocking Shopify in Poland and splurging over $1000 a month on web technologies? BuiltWith has you covered. With access to over 370 million active domains and a database packed with over 100,000 technologies, you can build reports that would make even the most seasoned data analyst blush.

  • eCommerce Website Category Lists: Whether you're into fashion, beauty, or underwater basket weaving, BuiltWith has categorized over 2 million eCommerce websites by their shopping cart preferences. Need to know which beauty stores in Poland are killing it online? Done. Want to dive deeper and dissect their technology usage? Consider it done with a few clicks.

  • Keyword-Based Lists: With over 673 million websites indexed, BuiltWith lets you play digital detective with keywords. Want to find all the health-related websites out there and then slice and dice them by location, spending habits, and ranking? You got it. It's like having your own digital bloodhound, minus the slobber.

  • Uploaded List Analysis: Got your own list of websites? Maybe your current customers or potential prospects? BuiltWith can churn out analysis reports faster than you can say "big data." It's like having your own personal army of data scientists, minus the caffeine addiction.

  • Detailed Website Profiles: Think of Advanced Lookup as the deluxe edition of website profiling. It's got all the bells and whistles, from site-wide technology usage details to historical information about past technologies. It's like having a time machine for websites, minus the risk of accidentally altering the space-time continuum.

  • Company Balance Sheet: For the financially inclined, BuiltWith goes above and beyond by adding balance sheet information for public companies and UK companies. Revenue, cost of sales, gross profit – you name it, they've got it. It's like having your own digital CFO, minus the expensive suits.

  • Future Customers: Who needs a crystal ball when you've got BuiltWith? By analyzing websites with hefty technology spends, BuiltWith can pinpoint potential leads like a digital divining rod. It's like having your own sales genie, minus the questionable fashion sense.

  • Website Vertical Information: With insights into millions of websites, BuiltWith can help you uncover the target vertical of non-specific web technologies. Need to filter websites by your own keywords and phrases? Consider it done. It's like having your own digital compass, minus the risk of getting lost.

So, as you can see, BuiltWith is not just a tool – it's a digital treasure map, and a digital crystal ball all rolled into one. Whether you're a seasoned marketer, a budding entrepreneur, or just someone who enjoys good analytics, BuiltWith has something for everyone. So why wait? Your internet adventures await, dear reader.